Social Media and the Media – How Things are Changing
HIA-LI Executive Breakfast; Tuesday, May 11, 2010 at Islandia Marriott

WHAT: A panel of Long Island communications professionals will discuss the impact of “Social Media and the Media – How Things are Changing”. Topics include useful and relevant information for getting involved – and staying involved – on Twitter, Facebook, LinkedIn and other social media networks.

WHO:

Moderator:

Hilary JM Topper, President & CEO, HJMT Communications, LLC; Author, “Everything You Ever Wanted to Know about Social Media but Were Afraid to Ask”; www.HJMT.com

Featured Panelists:

Arthur Germain, Principal & Chief Brandteller, Communication Strategy Group; www.GoCSG.com
David Reich-Hale, Long Island Editor, Patch.com at AOL; www.Patch.com
Greg Sleter, Executive Editor, ICD Publications/New Look Magazine; Senior Managing Editor at ICD Publications/HomeWorld Business & West Islip Tribune; www.homeworldbusiness.com

Sponsor: Communication Strategy Group; www.GoCSG.com

WHEN: Tuesday, May 11, 2010; 7:30 AM – 10:00 AM

WHERE: Islandia Marriott, Islandia, NY

INFO: The increasing use of social media presents, for many, even more questions than answers. A 2009 survey of marketers by the Association of National Advertisers revealed that 66 percent of respondents were utilizing social media in 2009, up from 20 percent in 2007. No doubt the
numbers have escalated during the early months of 2010.

Join HIA-LI to learn about:

• The importance of building your community
• How to bring media to your community
• Whether Facebook should be for personal use only or for personal
  and business use
• Pitching media on social networking sites

QUOTE: “Social Media usage for business is exploding and companies everywhere are turning to sites like Twitter and LinkedIn to help promote their brands. The experts on this panel will provide our members with insight into the importance of using social media and an understanding of the effective use of social media platforms in their online branding efforts,” Terri Alessi-Miceli, President, HIA

CONTACT: Terri Alessi–Miceli, President HIA 631-543-5355

MEDIA: Anne Strauss, Communication Strategy Group, 631-766-6810; astrauss@gocsg.com

About HIA-LI:
HIA-LI (The Hauppauge Industrial Association of Long Island) is a 32 year old not-for-profit business organization that represents the 1,600 companies and 55,000 employees in one of the largest industrial parks in the nation. With a membership of approximately 1,000 companies in Hauppauge and throughout Long Island, HIA-LI is recognized as a powerful economic development force in the region. HIA-LI provides services and programs focusing on international trade, human resources, business development, government affairs, manufacturing, technology, environment, education, engineering, transportation, energy and much more. For more information, visit https://www.hia-li.org.