Regional and Industry Media Personalities will Detail Ways Businesses Can Obtain News and Feature Article Coverage; Newsday Auditorium, Melville, NY; February 8, 2011 from 7:30 AM to 10:00 AM

HAUPPAUGE, NY, February 2, 2011 – Ever wonder how you can get media coverage for your business? Ever think, “They should have quoted me instead of him!” when you read a newspaper article? Ever wonder why some companies always manage to earn more media coverage than yours? Well, wonder no longer. HIA-LI, the recognized voice for business on Long Island, will host a panel of prestigious local media personnel discussing “How to Pitch Your Company to the Media and Get Covered,” at an Executive Breakfast to be Tuesday, February 8, 2011 from 7:30 AM to 10:00 AM at the Newsday Auditorium, located at 235 Pinelawn Road, Melville, NY. The panel will be moderated by Arthur Germain, Principal and Chief Brandteller of Communication Strategy Group, an East Northport, NY-based brand marketing agency. More information and registration for the event is available at: http://bit.ly/hia-li-get-media-coverage

“Every journalist has ideas about what pitches are newsworthy, whether or not they belong in his or her column, and even if they prefer to be contacted by phone or email,” said Germain. “This panel will answer these and many other questions about how to get your story placed in the media.”

Distinguished panel members include James Bernstein, Newsday Columnist; Andrea Jones, Editor, LIBN; Henry Powderly, Regional Editor, Patch Long Island; Robert DeMarzo, Senior Vice President, Strategic Content, Everything Channel; Drew Scott, Anchor and Senior Correspondent, News 12 LI; and Phil Corsentino, News Director, FIOS 1 News.

The panel will discuss topics including:
• What makes a good story pitch?
• How can you pitch your story for maximum interest?
• Why do some stories get coverage while others don’t?
• Who should you pitch with your story?

“HIA-LI represents thousands of business people with stories to tell,” said Terri Alessi–Miceli, President of HIA-LI. “Telling those stories in a directed, timely fashion to the right media can lead to greater awareness for your company. This extraordinary team of local media professionals can teach our audience better than anyone else how to pitch a story that will pique not only general interest, but their own personal interest.”

Registration and pre-payment are required to guarantee seating. Please contact Terri Alessi-Miceli at 631-543-5355 or talessi@hia-li.org, or visit http://bit.ly/hia-li-getmedia-coverage.

About HIA-LI
HIA-LI helps Long Island businesses prosper. For over 30 years, we have been the recognized voice for business on Long Island and a powerful force and economic engine for regional development. We provide a forum for business leaders to network, problem solve and obtain advice on critical issues facing their businesses. Our member companies represent tens of thousands of business professionals. We’re headquartered in and support one of the largest industrial parks in the United States. HIA-LI programs and events promote strategic partnerships, targeted networking, and information sharing and business advocacy. Members benefit from our committees, educational programs, career resources, research capabilities, mentoring opportunities and business advisory services. For more information, visit https://www.hia-li.org or call 631-543-5355.

HIA-LI CONTACT:
Terri Alessi-Miceli, 631-543-5355, talessi@hia-li.org

MEDIA CONTACT
Anne Strauss, Communication Strategy Group, 1-866-997-2424, astrauss@gocsg.com